Hollywood star backs Californian ski campaign.

9th November 2005, by Chris Gill

State Governor and Hollywood hero, Arnold Schwarzenegger, has teamed up with the California Travel and Tourism Commission and California’s ski areas to launch the California Snow Campaign, aimed at boosting the region’s winter sports profile worldwide.

“I’ll be back” is what the campaigners will hope to hear from visitors, following the launch of a new commercial and website dedicated to promoting the ‘Golden State’s’ 34 resorts and 43,000 acres of terrain.

“California’s incredible natural beauty, great snow, sunny skies and world-class resorts make it one of the best places in the world to ski,” says Governor Schwarzenegger, who appears in the 30 second commercial alongside other local skiing and boarding icons such as Glen Plake.

Visitors can view the ‘director’s cut’ of the commercial on the official California Snow Campaign website, which also offers statistics, interactive maps and links to the resorts.



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