A-Basin joins Mountain Collective to ‘keep control’

15th August 2019, by Abi Butcher

The ski area of Arapahoe Basin has joined the Mountain Collective

The ski area of Arapahoe Basin has joined the Mountain Collective

After abruptly eschewing its connection with Vail Resorts in February, the ski resort of Arapahoe Basin in Colorado has joined the Mountain Collective.

A-Basin COO Alan Henceroth said in a statement that the Mountain Collective group allowed A-Basin “better control” over its own business. He also said Mountain Collective partner resorts — which include Jackson Hole, Aspen, Niseko and Revelstoke — offer the same “adventure, high-alpine environment and culture” as the cult ski area of Arapahoe Basin.

Announcing the decision last week, Mr Henceroth said: “We know that many of our guests want a multi-resort pass. We believe this pass solution will provide the ideal access to Arapahoe Basin while joining a team of excellent resorts and providing us better control of our business. With this addition, we will only be part of two limited passes (Ikon Pass and Ikon Base Pass) and we will no longer be part of very low-priced multi-resort passes.

“Lastly, as I look at the Ikon Pass partner destinations—Alta, Snowbird, Jackson, Big Sky, Revelstoke, Lake Louise, Sunshine Village, Aspen Snowmass, Squaw Valley Alpine Meadows, Mammoth Mountain and more—I realise that most of my ski vacations have been to these resorts. We are pleased to partner with these destinations whose brands are so in sync with ours.”

The Mountain Collective offers access to resorts in the US, Canada, New Zealand, Australia, Japan and Chile. The pass is currently on sale for $489 for adults, $199 for kids, while holders of an Arapahoe Basin full season pass ($449) gives half-price lift passes at all Mountain Collective resorts.

For more information on the Mountain Collective, visit mountaincollective.com

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