Directski.com acquires Ski Beat

22nd September 2010, by Chris Gill

Ski Beat chalet

Ski Beat chalet

Another industry shake-up has been announced this week, with news that one of the UK’s leading ski chalet operators to France, Ski Beat, has been sold to Directski.com – a dynamic, online independent ski company.

Ski Beat offers quality holidays in six French resorts, operating around 50 chalets, dotted among Val d’Isére, La Rosiere, Méribel, Les Arcs, La Tania and La Plagne. Guest numbers amount to about 10,000 skiers annually.

Directski.com, who launched in 2000 and carried just 1,000 ski passengers in its first season, is now considered to be one of the fastest growing ski holiday outfits. It operates three main brands, Directski.com, Ski McNeill and Ski Beat. The company also acquired the website skiingthealps.com in 2009, and runs a dedicated business-to-business brand, B2BSki, which provides booking services for easyJet, ebookers and Opodo

Directski.com’s CEO, Anthony Collins said, ‘The acquisition of Ski Beat gives us immediate access to probably the UK’s best selection of French chalet product available. I’m delighted that they are now part of our organization at a particularly exciting time in our growth.’

And Ski Beat’s Managing Director, Nigel Oldham commented, ‘Ski Beat’s expertise in the chalet market and Directski.com’s online marketing skills and knowledge of the ski industry will allow us to bring the Ski Beat product to a much wider audience.’

Ski Beat will continue to operate from its head office base in West Sussex. Its chalet holidays for the new winter season are available from £399pp in December (based on two sharing).



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