Erna Low features in Pokémon GO

19th July 2016, by Abi Butcher

Erna Low's ski mural has become a Poké Stop in Pokémon GO

Erna Low's ski mural has become a Poké Stop in Pokémon GO

The world has gone Pokémon GO crazy — or so it seems — and of course skiing has crept into the picture, too. The office of ski tour operator Erna Low has been included in the game as a PokéStop.

The free-to-play Pokémon GO, downloadable on iPhone and Android, has been an overnight phenomenon, with its mixture of gaming and reality. It allows users to “catch” Pokémon (essentially cartoon charactors) in real life as they walk around real-world locations.

As they move around, a player’s smartphone vibrates to let them know they’re near a Pokémon. Once they’ve encountered a one, they must take aim on their smartphone’s touch screen and throw a “Poké Ball” to catch it before it runs away.

The game can be played alone or as a team, and Pokémon GO is being praised for getting the world moving, and its locations include Big Ben, The London Eye, and The Shard — as well as the office of ski tour operator Erna Low!

Specifically, the spectacular ski mural painted on the side of the Erna Low office at 9 Reece Mews, South Kensington, London. The mural was created by renowned ski artist Jonny Midnight has already been recognised by the Kensington and Fulham Open Art Spaces Exhibition last Autumn, and has now been included as a PokéStop in Pokémon GO!

So head to Erna Low to stock up on PokéBall and Potions — the ski tour operator may even start dropping lures on their PokéStop to help Pokémon trainers as they pass through.

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