FATMAP teams up with Mountain Tracks to route plan ski adventures

9th April 2019, by Abi Butcher

Mountain Tracks has teamed up with 3D adventure mapping platform FATMAP

Mountain Tracks has teamed up with 3D adventure mapping platform FATMAP

Tour operator Mountain Tracks has teamed up with 3D adventure mapping platform FATMAP to track and plan adventure routes.

FATMAP offer 3D mapping technology for skiers, hikers and mountain bikers across the world, allowing them to plot trips in detail according to their experience and needs. The maps are downloadable on a mobile phone and can be used offline, and accessed in areas without mobile reception.

The new partnership with Mountain Tracks — the adventure tour operator now owned by the Ski Club of Great Britain — showcases three of Mountain Tracks’s most popular trips.  The detail included on the maps will allow Mountain Tracks customers to plan their trip in more detail than ever before well in advance — including equipment choices, fitness preparation and nutrition choices.

The first three FATMAP plotted routes are Trekking the Classic Haute Route, Climbing Mont Blanc and Ski Touring the Bernese Oberland Traverse. They were all planned by Mountain Tracks’ lead IFMGA guide Matt Dickinson and are available to book online at mountaintracks.co.uk

All Mountain Tracks trips will eventually display integrated FATMAP routes on the booking pages.

“It’s exciting to be able to fully visualise the routes our guides will be taking using FATMAP technology and on an organisational level it helps us to explain to the customer what to expect on the trip,” said Dan Thornton, Mountain Tracks product and sales manager.
“We’ve been using FATMAP for a while now but the new EXPLORE features really take it to the next level of detail, with custom layers & snow depth so we can assess the terrain ahead of time.”

While Misha Gopaul, Founder and CEO, FATMAP said: “We’re very excited to announce Mountain Tracks and the Ski Club of Great Britain as our latest EXPLORE Partners and see so many of their amazing adventures on FATMAP. The partnership is a key part of our mission to help more people experience the best adventures on the planet, responsibly and safely. Now it’s easier than ever before thanks to the IFMGA Guides at Mountain Tracks with EXPLORE Members benefiting from the best service and rates.”

For more information on FATMAP visit fatmap.com

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