History of the British ski holiday on BBC

3rd January 2013, by Abi Butcher

Erna Low was a pioneer of the British ski holiday, leading her first in 1932

Erna Low was a pioneer of the British ski holiday, leading her first in 1932

The history of skiing and of the British ski holiday will be in the spotlight this evening on BBC News, when journalist Nick Higham talks to Erna Low biographer Mark Frary.

Last year, tour operator Erna Low celebrated its 80th birthday, which coincided with the launch of Aiming High, the biography of British ski holiday pioneer Erna Low who set up her travel business in 1932.

Erna’s first group of clients, British skiers, went to Sölden in Austria, at a cost of £15 for a fortnight. . The price included full board accommodation in the one and only inn, rail travel to and from the resort, ski hire and tuition — and a lesson in German.

Erna Low today claims to be the largest UK self-drive tour operator to the French Alps — organising holidays for more than 14,000 people last season.

This evening at 19:50 GMT Mr Frary is interviewed for the BBC programme Meet the Author.

“Mark talks about the history of skiing, including the post-war funding of ski lifts in Austria as part of the Marshall Plan and the development of ski equipment,” explained Erna Low managing director Jane Bolton.

“He also talks about Erna’s pioneering efforts in developing ski package holidays and school skiing, her surprising past as a javelin champion, her wartime work for the BBC translating Hitler’s speeches as well as how she played a major role in the life of actor Roger Lloyd Pack.”

Meet the Author, with Nick Higham, is on BBC News (80 on Freeview, 503 on Sky and 601 on Virgin Media) this evening, Thursday 3 January, at 19:50.



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