Join in second World Snow Day

3rd January 2013, by Abi Butcher

World Snow Day events will take place in 39 countries on 20 January

World Snow Day events will take place in 39 countries on 20 January

Later this month month, winter sports destinations in 39 countries worldwide will join forces to celebrate World Snow Day, on Sunday 20 January.

World Snow Day was started last year by the International Skiing Federation (FIS) to encourage more children and families to take up skiing, in the hope of finding the next generation of skiers and snowboarders.

The FIS wants World Snow Day to show non-skiers that winter sports are a fun, healthy and social recreational activity — especially for children. The organisation, and the countries taking part, also want to help foster a global awareness of the importance of nurturing the natural environment.

FIS president Gian Franco Kasper said: “The first edition of World Snow Day was a great success and we now continue to build on this momentum, and hope this year’s event will encourage even more youngsters to take to the snow for the first time and help us foster a future generation of snow lovers.”

Some 230 organisers in 39 countries will run a day of events, competitions and activities on the snow. Countries taking part include Austria, Canada, China, France, Estonia, Germany, Great Britain, Hungary, India, Italy, Norway, Poland, Romania, Russia, Slovenia, Spain, Sweden, Switzerland, Ukraine and the USA.

The event will also showcase how some of the most famous names in the ski industry — Anja Pearson, Ken Read and Berhard Russi — began skiing.

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