London ski show down to four days

3rd March 2014, by Abi Butcher

This year's London Ski and Snowboard Show will include big air competitions

This year's London Ski and Snowboard Show will include big air competitions

Dates have been set for the Telegraph Ski and Snowboard Show London — which will this year run for only four days from 30 October to 2 November at Earls Court 2.

Organisers say the decision to reduce the ski show from five days to four — with longer opening hours on Thursday 30 October and Friday 31 October — is in response to feedback from exhibitors.

With later closing times on Thursday and Friday evenings, organisers plan to have live music, seasonnaire sessions, film premieres, big air competitions and après-parties to encourage more visitors. The layout will also be revamped, to include themed zones and talks theatres, and popular features that used to run at the London show in the past —including fashion shows, brand arenas — will return.

This will be the 41st year the ski show has run and Lindsey Guy, show manager of the Telegraph Ski and Snowboard Show, said: “No-one will deny that the last few years have been tough for the ski and snowboard industry. The show itself has had to change and adapt and we appreciate that our clients have had to do the same.”

By reducing the show to four days, organisers hope the reduced operating costs will encourage more exhibitors — especially from the many independent companies that exist within the ski industry. Organisers also hope the extra day between London and the Telegraph Ski and Snowboard Show North (at EventCity, Manchester from 24-26 October) will allow exhibitors more turnaround time between events.

Last year, 41,726 people attended the Telegraph Ski and Snowboard Show North and London, and organisers the changes planned for this year will boost that figure to 45,000. Round-table discussions with representatives from brands such as Snow and Rock, Salomon, Patagonia, Scott, Schoffel, Ortovox, K2, Odlo and Rossignol are being held to plan how to develop and improve the shows further.

Lindsey Guy added: “The round table was set up to obtain our clients’ feedback and encourage their input in shaping the event, to ensure it delivers and does justice to the sport and industry we all love. Plans for this year are well underway and we are very much looking forward to adding further value to the 2014 shows.”

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