Where to Ski And Snowboard - Mobile ski boot fitting service launched

Mobile ski boot fitting service launched

3rd October 2020, by Abi Butcher

A new service offering mobile professional ski boot fitting has launched

A new service offering mobile professional ski boot fitting has launched for the 2020-21 winter season.

Hike and Ride is a mobile boot fitting lab that can travel across the UK, helping skiers to purchase a new boot without leaving their own home. The service has been founded by Jen Ashton, who has 10 years of experience fitting boots in her previous job managing Snow + Rock’s Covent Garden store and in the French Alps.

Hike and Ride offers ski boot brands including Rossignol, Head, Dalbello, Tecnica and Nordica — as well as a range of skis, clothing and accessories. Customers pay RRP (recommended retail price) on any purchases, with fitting included in the price. The first 15 miles of travel is free and thereafter 0.25p per mile from west London during the week or from Warwick from Friday to Sunday.

Ashton said: “It’s really tempting to go online and get ski boots delivered to the door, but it’s a highly risky move. Almost all ski boots require a proper boot fit and a good foot bed too. I spend a lot of time on each fitting, heating the plastic, moulding and stretching the boot’s shape. Everyone’s feet are unique so it’s almost impossible to get a ski boot out of the box and expect it to fit perfectly. Most people wear their ski boots all day for a whole week on holiday, they need to be comfortable.

“We carry a number of brands and ensure we get the right one to match our customer’s foot shape and skiing ability, that’s really important. We have seen a surge in demand because of Covid, people are happy to have their boots fitted at home rather than in a store with other people”.

For more information, and to book a fitting, visit hikeandride.co.uk