Ski the light fantastic in Åre

3rd December 2015, by Abi Butcher

The Ambilight snowpark has been created by Philips TV

The Ambilight snowpark has been created by Philips TV

The ski resort of Åre in Sweden opens for the season tomorrow — with a rather exciting new feature. A snowpark lit by LED lamps in changing colours will mimic the film Afterglow that wowed us all this time last year.

Afterglow was made for Philips Ambilight TV, and the new snowpark in Åre — called “Ambilight” — has also been created by Philips to offer skiers and snowboarders the chance to try a brand new experience.

Philips TV’s unique Ambilight technology projects lights and colours on the wall behind the TV set to match the colours on the screen. The film Afterglow attracted millions of views and received several awards.

“We wanted to bring the fantastic experience you get with Ambilight to the skiers in Åre. We think it will be a truly magical experience and unlike anything they’ve ever done before,” said Per-Åke Broman, Nordic marketing director at Philips TV.

The same Philips LED lamps that currently light up the Empire State Building will be placed around the park. The park will be open for the first time at night, lit up in changing colors and will include lit up boxes and rails. There is an Amibilight Hangout area for skiers to check out the latest Philips Ambilight TVs, with free WIFI.

Åre opens for this season this Friday (4 December) but a big opening ceremony is planned for 11 December, where visitors can win a host of prizes including including an Ambilight TV and Åre season SkiPass.



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