Skiers miss the mountain views, says S+R

12th January 2022, by Abi Butcher

Skiers miss the

Skiers miss the "feeling of being alive" while in the mountains, says Snow+Rock

“The feeling of being alive” and stunning mountain views are two of the main things people have missed from their annual ski holiday, according to research by retailer Snow+Rock.

Announcing the results of its annual British Snowsports Poll of more than 2000 British skiers and snowboarders, Snow+Rock said the key overall message is how beneficial skiing is to Brits for their wellbeing.

More than a third — 38 per cent — of people in the survey cited the benefits of skiing on their mental and physical health as one of the key things they have missed during another ski season impacted by Covid. People said they have pined for mountain views and the feeling of “being alive” while unable to get to the slopes. Nearly all of the respondents — 94 per cent — said the Covid pandemic has made them appreciate a winter sports holiday more, and 81 per cent of respondents have missed the mountains more than a summer holiday.

Respondents also said they missed the chance to push themselves out of their comfort zone on the slopes and, surprisingly, missed having a snowball fight more than après ski. With skiing mostly off limits to Brits last winter, skiers and snowboarders in the survey said they planned to make up for lost time — with four in ten of those polled saying the planned to stay longer than usual, and 30 per cent of skiers said they planned to treat themselves to new ski gear after the pandemic.

Jose Finch, managing director of Snow+Rock said: “We are all united by the desire to get back out on the slopes”.

“We know that snowsports enthusiasts have pined for the positive impact of being on the slopes and that the current uncertainty is concerning, especially now that restrictions and cancellations are starting to impact holidays,” said Finch.

“As enthusiasts ourselves, we understand there are so many benefits of a visit to the slopes. Being in nature, spending time in the alpine air, and getting away from the daily grind all provide an unbeatable feeling and we hope that there is still the chance to travel this season. This survey highlights that there are plenty of experiences whilst on the snow that you can’t get anywhere else. It really is a tonic for the soul and we’re hoping any disruptions will be short lived.”

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