Vail Resorts buys another ski area

20th January 2016, by Abi Butcher

Vail Resorts has bought Wilmot Mountain, beloved of skiers in Chicago

Vail Resorts has bought Wilmot Mountain, beloved of skiers in Chicago

Vail Resorts is marching on — with the purchase of yet another ski area in the US. Today the company that already owns ski areas across the US and in Australia announced it had bought Wilmot Mountain in Wisconsin.

Wilmot Mountain is about 65 miles north of Chicago, just north of the border with Illinois. The result of glaciation. The self-proclaimed “Matterhorn of the Midwest” was founded in 1938 and while it is a small hill — with a vertical drop of about 200 feet (60 m) — it is popular with skiers and snowboarder from Chicago.

Vail Resorts has not disclosed how much it paid for Wilmot Mountain — Perisher in Australia changed hands for £86million in July — but it has announced plans to redesign and update terrain parks, expand dining options and improve the coaching and instruction offered.

Vail Resorts has also pledged to invest in the ski area’s infrastructure to improve snowmaking, parking and access to provide a more consistent experience throughout the season. Access to Wilmot will be included in the Epic Pass and Epic Local Pass for the 2016-2017 ski season, connecting the Chicago area to Vail Resorts eight world-class mountain resorts in Colorado, Utah and Lake Tahoe.

Rob Katz, chairman and chief executive officer of Vail Resorts said: “Wilmot is steeped in skiing tradition and enjoys tremendous brand recognition among Chicago and Milwaukee skiers and snowboarder. We plan to bring the same state-of-the-art lifts, snowmaking, lodges, racing, terrain parks, coaching and technology to the guest experience at Wilmot Mountain, much like we have done at Mt. Brighton and Afton Alps, all while honouring the important legacy of the ski area.”

wilmotmountain.com



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