Summary

Laax and neighbouring Flims share a ski area that is one of Switzerland’s biggest, whether you look at overall dimensions or piste km. The mountain has other powerful attractions too, including altitude, but the sunny orientation is a bit of a liability when competing in the premier league. Which may be why, some years back, the resort decided to appeal to different markets by investing heavily in terrain parks, half-pipes, indoor freestyle facilities and high-profile events – and by adopting a new brand. Flims and Laax used to be marketed as Flims, and still are in the summer, when they continue to appeal to their traditional market of well-heeled Swiss and Germans.

Blogs, features and news

• The world’s most sustainable ski resorts
• Now Austrian ski areas close
• French and Italian ski resorts open and are then shut down
• Fabulous weekend skiing in Laax (aka Flims)
• Resorts offer free passes to commemorate Jake Burton Carpenter